Protein Bar Review: Premier Protein, energy for everyday

premier protein

Premier Protein is no stranger to the supplement market; they’re mainly known for protein shakes. They offer an impressive protein bar priced reasonably at just over a dollar a bar (when bought in bulk). Premier protein offers three flavors: Chocolate Peanut Butter, Yogurt Peanut Crunch, and Double Chocolate Crunch.


Chocolate Peanut Butter –

I like peanut butter, and who doesn’t like chocolate, so I had high hopes for the taste. The bar itself looks like a pudgy snickers. But one bite in, it’s clear this isn’t a snickers. The bar is clearly a protein bar; the texture is squishy and dry and stick to the top of the mouth. In terms of taste, the protein bar is basically like eating protein powder mixed with some of that powdered PB2 peanut butter. The taste is not awful, and justified if you’re looking for a high protein source without much sugar, but I don’t intend on  eating these bars like candy bars.

Yogurt Peanut Crunch –

Unlike the Chocolate Peanut Butter, the yogurt bar doesn’t look too appealing. The bar is layered in white yogurt, but clearly crispy rice puffs are visible underneath. In contrast to the Chocolate Peanut Butter, the Yogurt bar tastes good. It doesn’t taste like a candy bar; it’s similar to a tougher rice-crispy treat. If anything, the Yogurt flavor is a good different enough from run-of-the-mill protein bars to be notable.

Double Chocolate Crunch –

So when they advertise this flavor as “crunch,” they really mean mush. The taste is lightly sweetened chocolate. Unlike the Peanut Butter or Yogurt flavors, the texture is actually like a brownie: soft and almost dissolves in the mouth. Almost–the bar is made mainly of whey powder so it does clump up with saliva and stick to the top of the mouth. Nonetheless, the bar is actually pretty tasty.


30 grams of protein to every 290 calories is impressive by any standard. Unfortunately, the Premier bars have 8-10 grams of sugar per bar and 4 grams of saturated fat.


Premier Protein Blend (Calcium Caseinate, Soy Protein Isolate, Whey Protein Isolate, Milk Protein Isolate), Hydrolyzed Gelatin, Glycerine, Water, Partially Defatted Peanut Flour, Sugar, Fractionated Palm Kernel Oil, Ground Peanuts, Nonfat Milk, Natural Flavor (Includes Sesame Oil), Honey, Lactose, Cocoa (Processed With Alkali), Fructooligosaccharides, Rice Flour, Salt, Dextrose, Soy Lecithin, Potassium Sorbate Added To Retard Spoilage, Sucralose, Caramel Added For Color, Barley Malt.

AirLats Rating:

  • Appearance – 8/10
  • Taste – 7/10
  • Texture – 5/10
  • Protein:calorie ratio – 9.5/10
  • Sugar & Fat content – 4/10

Overall: 6/10

Decent choice when you need protein.



Pastry Chef (, software engineer (, and fitness enthusiast.

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3 Responses

  1. December 18, 2012

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